People turn to the Internet and mobile apps for everything from a place to a shop to a place to express themselves. The rules of online marketing and e-commerce are being rewritten by internet celebrities. Social media likes, comments, and shares have become a new form of currency.
For consumers, their attention is worth more than either oil or gold. Everything is fair game when it comes to organizations, entrepreneurs, and artists vying for viewers’ attention.
What can stimulate their interest more than a one-of-a-kind event that will never be repeated? What you need is real-time information. This year has seen a surge in the popularity of live video streaming on social media and mobile apps.
More and more social media platforms are getting in on the action. It’s possible that this post will help you decide whether or not you should do the same. There’s also a basic blueprint for creating a successful app or adding value to an existing app.
Your business can benefit from real-time video streaming in several ways.
For businesses and entrepreneurs, live streaming technology allows them to stay in touch with their followers and friends in real time, delivering exclusive content instead of intrusive advertising. With netflix marketing strategy, brand marketing can be taken to a new level. Small businesses and individuals can afford them at low cost.
Real-time video streaming can be beneficial in a variety of situations:
Video streaming is the world’s largest and most popular platform. Live video streaming allows online daters to connect virtually before meeting in person. App for Chinese dating Momo’s popularity skyrocketed after the feature was added in 2015. It made $406.9 million in revenue from its live video service in the third quarter of 2018. (If you’re still stumped as to how to make an app that’s better than Tinder, the answer is probably ‘Let them go live!’)
Retail: In this industry, the visual appeal of goods plays a big role in marketing. A real-time demonstration of, say, luxury clothing details can be very appealing. A live-streamed product launch is a great place to start. Allowing customers to make purchases while watching live video streams can help retailers increase sales.
Real estate: Live streaming can be used to show potential buyers properties. Users can get information about their location, neighbors, insurance, taxes, and more without leaving the company’s app.
Webinars: Live video streams are a great way to spice up your business presentations. They shorten the gap between the seller and the buyer. This is especially useful for businesses that do not deal directly with the public. Most B2B businesses require a platform to conduct online consultations or Q&A sessions, share materials, and receive immediate feedback from customers.
Healthcare: Live video streaming technology can help with patient support, intern education and training, team meetings, interviews, and presentations, among other things.
Companies can control the delivery process by using live video streaming services. A webcam installed in the luggage compartment of a truck would broadcast video to shipping agents, customers, and other stakeholders. Such an app will benefit from geolocation and IoT integration.
What Are Video Streaming Platforms And How Do They Work?
Video Streaming Platforms like Netflix (also known as Online Video Platforms or Over-the-Top Television Services) are managed end-to-end or bundled solutions used to operate online video services by content creators, owners, and aggregators.
Video Streaming Platforms are not to be confused with video hosting services such as YouTube , Netflix. Unlike video platforms, which focus on videos for social sharing, video streaming platforms serve as large-scale alternatives for entertainment and media companies looking to host their content online, such as TV shows, films, and other forms of media.
Consider platforms like Hulu, which allows your company to stream content from a variety of television networks. Disney Streaming Services, Comcast Technology Solutions, and Brightcove are examples of Video Streaming Platform providers.
Capabilities & Features
A good video streaming platform should include the following features:
Video content is available on a variety of devices, including those designed specifically for streaming services, such as Amazon Fire sticks and Apple TVs.
Apps tailored to each device type (website versions, mobile app versions, etc.)
Apps for TV (CTV) / Internet Protocol TV (IPTV) users, as well as those who want to use your streaming service through a TV
Subscription services for your customers / viewers are built-in.
In cases where subscriptions are not desired, support for video-on-demand is provided.
Comparison of Video Streaming Platforms
Consider the following suggestions when looking for a Video Streaming Platform provider:
Consider viable alternatives such as hosting and streaming your content on your own before investing in a video streaming platform. It does require some effort on your part, which is one of the advantages of using Video Streaming Platform like Netflix clone because it reduces labor on your end, but it may be more cost-effective and manoeuvrable in the long run.
Even if you’re certain that a Video Streaming Platform is right for you, make a backup plan in case workflows must be brought in-house. Look for a vendor who is familiar with this scenario and can provide documentation on how they can help you with the transition.
Choose a Video Streaming Platform that focuses on innovation and market expansion. You should make sure that the software you use to stream your content can keep up with changing industry trends. You don’t want customers to be influenced by content that is more accessible or simply more exciting.
The most affordable Video Streaming Platforms start at around $ 200 per month and require an annual commitment. Non-entertainment / media companies looking to host internal videos on a secure platform may prefer these plans. Higher costs will be associated with video streaming services for entertainment and media companies, and these agreements typically cost thousands of dollars.
This category of contracts is largely determined by the size of your media library. Narrowing down the scope of your library and how you want users to interact with your video will help you create a shortlist and then look into specific pricing packages for your use case with the vendors you choose.